The EU launched the Green Claims Directive to tackle misleading environmental claims (greenwashing). 

Already put in to law in some EU Countries like Belgium, this is part of the broader European Green Deal and estimated to come fully into effect in 2026 across the EU.

What does this mean for your business?

✅ Substantiate your claims: Claims such as “eco-friendly” or “CO2-neutral” must be backed up by independent verifications.

✅ Transparency: Ensure that your labels and certifications are reliable and transparent for all your stakeholders.

✅ Stay up-to-date: All environmental claims must be regularly reviewed and updated.

🚨 Non-compliance?

That could be costly for your business: Violations can lead to hefty fines of up to 4% of your annual revenue in EU markets. In addition to financial consequences, you also risk reputational damage and legal actions, as consumers and competitors can file complaints against misleading environmental statements.

🧩 Our tip?

If not already in effect in your country (or a country where you sell products or services…) Don’t miss any steps in the transition to 2026, be transparent & ensure your communication aligns with your actual impact.

You can already achieve this today by becoming an Impact Maker +  member 💪 on ACT SHOW PROVE.